Manager - Trade Marketing - Consumer Durable/FMCG

Business Intelligence

- Investigate & integrate relevant facts and insights (Shopper, Customer & Channel) to identify Category and Company growth opportunities

- To understand and monitor key competitor's activities (product development, pricing, distribution, merchandising and promotion activities to provide feedback internally)

- Lead shoppers / category research by working with research agencies

- Identify opportunities and enable fact-based decision

- Sales lead for Nielsen related issue / analysis when needed.

- Category and Channel Management

- To lead the development of the Category & the deployment of Channel growth strategy

- Translate Brand strategies into sales strategies with detailed plans to the sales team

- Drive category growth by managing category projects (Example: Chemists events)

- Raise NPD opportunities to the Brand teams, to include a category or shopper rationale for each opportunity.

- Define the strategy and plans for each of the Channels / customers and make sure of its implementation

- Define the Picture of Success by Channel / Outlet (Right Assortment, space, placement)

- Develop the strategy, detailed plans and follow up execution and results of the instore executions

- Animate the in-store excellence program (TIGER)

- Design programs and oversee plans that motivate or create excitement in sales organization including distributor sales team (i.e. sales off-site, sales launch, incentives for Sales team, conventions, and team building activities)

Stakeholders alignment and Trade Support budget management

- Will serve as interface between Marketing, Supply Chain, Medical team, HR and Finance

- Set up the Trade Marketing Calendar in conjunction with Brand Plans to drive Annual Business Plans

- Budget Planning & Management

- To organize a monthly meeting with all the Marketing Teams to analyse the sales performance by brand, by region, identify market opportunities; provide feedback from the sales team and track competitors- activities.

- Drive Entire Demand Planning Process with close involvement in Long Term Top-line Growth Meeting

- Responsible for entire Channel & Category level Rolling Forecast for 18M