Manager - Trade Marketing - Consumer Care

Job Role :

Traditional Trade :

- Design National annual trade marketing calendar for traditional trade and lead the integrated demand generation process by creating a pipeline of national promotions achieving an avg. volume growth

- Design and roll out loyalty programs for retailer.

Research and workshops :

a) Retailer satisfaction survey

b) Effectiveness of star clubs and results against objectives for loyalty programs.

Brand Visibility :

- Custodian of national trade visibility budget. Allocate budgets to regions basis region development stage and requirement.

- Develop National visibility manual.

Modern Trade :

- Design National annual trade marketing calendar and roll out both tactical share gain and strategic brand building promotions resulting in avg. volume growth

- Lead research projects and partner with key account sales team to design various workshops.

- Shopper behavior and understanding the POP trigger points

- Category management

- Promotions and evaluation process

- Modern Trade account planning

- Custodian of National visibility budget. Create market dominance through cutting edge visibility solutions.

- Identification of new channels and developing sustainable business models in partnership with Sales team: Activation of various outlet programme

Candidate Requirement :

- Candidates from top 25 B Schools only apply

From : FMCG / FOOD / PERSONAL CARE PRODUCTS ONLY

This is a Head Office role, will require extensive travelling .

Immediate Closure.

Narayan Iyer ( 09819147645 )
PAN India Recruiters
Mumbai