Manager - Trade Marketing - Cement

Designation: Trade Marketing

Client: Cement Industry

Location: Mumbai

Reports to: SBU Head and VP- Marketing

Required Experience: 10+ years relevant experience in building materials/ paints/FMCG /Durables

Candidates from Cement industry would be preferred.

Required Qualification: Graduate with a Post graduation in Marketing is preferable.

Description:

- He / She would be responsible for developing plans and executing short and long-term marketing plan and strategies for the Sheeting Business.

Key Duties:

- Would be responsible for the development and execution of brand strategies, marketing plan (BTL & ATL activities) and evolve budget under the direction of corporate marketing team and business head.

- Works with regional sales team to identify ways to generate sales and profitability.

- Executes media plans, channel and customer-specific POP plans, trade show plans, and monitor execution of marketing plan as compared to the budget.

- Analyzes market, consumer and competitive information to support sales team in setting and managing price of products, and in forecasting.

- Conducts analysis and periodic reviews of the brand to enhance the brand's equity and marketplace performance by collecting market information from multiple sources

- Analyzes market, consumer and competitive information (marketing plan & sales) prepare insights and share with Sales team & HO on a monthly basis.

- Rollout and own the dealer loyalty program

- Execute innovative trade programs to improve market share

- Work jointly with sales team in weak markets to drive up market share

- Handle the ad agency and deliver the marketing plans as per agreed parameters.

- Manage the marketing budget as per agreed timelines

Skills/competencies Required:

- Excellent communication skills (written and oral)

- Creativity

- Results orientation

- Self-starter who works under minimal or no supervision good execution skills.

- Good network in the industry

- Good interpersonal skills