Manager - Trade Marketing & Activation - Consumer Durable Industry

Job Description :

- Design Trade Marketing Strategy development to attain defined business / Sales objectives throughout product categories focusing markets.

- Look after responsibility to manage and monitor Trade Marketing Investments as well as initiate execution.

- Provide marketing assistance to sales team through execution of the company schemes.

- To drive the success of effective marketing, advertising, and promotional activities of the brand through Channel Partners.

- Driving Campaigns for enhancing brand visibility.

- Ensuring Signage implementation as per norms .

- Capturing & Analyzing Market Intelligence reports & leverage the insights to design innovative & unique schemes & activations for the company.

- Design & timely Roll-out of monthly schemes in line with the allotted budget & business guidelines.

- Develop and lead the Trade loyalty & Incentive programs.

STRATEGIC RESPONSIBILITIES :

- Conceptualizing & Designing merchandises for various Trade Marketing activations

- End-to-end ownership of large scale Trade Marketing driven activations

- Develop strategy for BTL engagements of channels and influencers

Candidate Requirement : -

MBA - Full time

From - Electrical Products / Home Appliances / Consumer Durable / Consumer Care / Kitchen Appliances / Lighting Industry background preferred.

From Local Andhra candidates preferred

Fluency in Local Telugu Language will be an advantage .

- ANDHRA MARKET WORKING EXPERIENCE IS MANDATORY

Narayan - PAN India Recruiters
Mumbai - 9819147645