Manager - Trade Marketing & Activation - Consumer Durable

Trade Marketing & Activation Manager - Consumer Durable Major Co.

- Responsible for Overall Trade Marketing activities Nationally

- Formulate & Implement Annual Sales, Distribution & Marketing Objectives, & Strategies in alignment with Organizational goals

- Coordinate C&F, logistics & Ensure optimum supply levels with channel partners to ensure timely deliveries to the customers; Recommended appropriate actions to distributors on Investment; Ensure application of Trade Pricing policies & practices

- Manage advertising & promotional expenditure within budgeted levels; identify cross-selling opportunities for product & build appropriate positioning; responsible for product knowledge, creating service/product awareness & visibility, devising Productivity generation plans

- Ensure smooth functioning of support processes like claim settlements, transaction-related complaints, trade engagement programs, business promotion activities etc

- Build account development strategies for new service launch & sales initiatives; review channel performance, coordinate for marketing & customer support

- Maximize sales by forecasting accurate Monthly & Annual business expectations;

- Develop appropriate Product Portfolio in terms of positioning, contribution & market share

- Conceptualize & execute new product launches; grow sales by implementing advertising & marketing campaigns; Monitored effectiveness of key activities for fine-tuning requirements;

- Identified new streams of revenue

- Reporting to National Sales Head

Candidate Requirement : 

- Mba From Top 20 B - School 

- From Open Industry 

- Should Have A Strong Experience In Trade Marketing Activities  

- Relocation Candidates Can Apply. 

Pan India Recruiters 

Narayan Iyer ( 9819147645 ) 

Mumbai