Manager - Technical Marketing

KEY RESULT AREAS/ PRINCIPAL RESPONSIBILITIES :

This responsibility includes :

1. Technical Sales & Promotional Strategy for new innovative Products and semiconductor technologies - Developing technical content, campaigns, training modules for sales & promotion of New innovative products

2. Percolating Company's Design Tools in Electronic Design Companies - Solely responsible for promoting company's electronic design tools among electronic design customers by conducting trainings, seminars, technical sessions etc.

3. University Program - Responsible for building and driving university program for the comany with objective of spreading awareness about Company's products & design tools among budding engineers.

4. Third-party Engagement/Business Development - For the very first time in company, set-up ties with five third party companies (corporate training house) to reach out to electronic design community in whole of India through technical sessions, trainings etc. and acquiring them as our customers.

5. Technical Writing/Blogs/Articles - Continually writing technical articles on our latest technologies and products in leading electronics magazines & Company's online community

6. Internal Trainings - Technical training for the sales teams on various products and technologies to help them sell better and technically.

7. Technical Sessions/Seminars/Training - Conducting technical sessions, trainings, workshops in various forums like universities, for electronic customers, during exhibitions etc.

Knowledge and Experience :

- Excellent Technical Marketing knowledge and demonstrated track record of delivery in a technical marketing position

- Practical design experience in electronics.

- Degree in Electronic/ BSc Electronic/Masters Preferred

- Knowledge and experience of B2B marketing, the company's customer base, the technologies they buy and the market we operate in advantageous

- Understanding of Marketing, eCommerce, campaign management and execution advantageous

- Very strong planning and project management skills

- Strong influencing skills to position solutions with highly technical external customers who have exacting requirements

- Strong eCommerce inclination to drive online activity.

Key Performance Indicators

- Increase in number of visitors & registration on website

- Increase in activity of community from India on DS- Blogs, reviews, share etc.

- Activations/Downloads

- Increase in numbers of enquiries/orders from Technology/Product Campaign.

- Customer acquisition through various technical marketing programs.

- Delivery of successful technical marketing programs with supplier.

Salary Offered : 7-10 LPA