Manager/Team Lead - Insights Analytics - FMCG

Responsibilities:

Lead Global Media ROI Measurement in assigned markets (top 15-20 markets)

Become an SME in media ROI drivers for both traditional and digital media

Owns coordination of global learning consolidation of Media ROI insights / research guidelines (meta-analysis) for effective dissemination to all levels of organization for GHQ and Zones (10)

Effectively partner with Solutions & Connections teams to help guide data strategy to better monetize existing data assets and help acquire new ones

Develop & implement Marketing Analytics training program for zones and GHQ together with the training team

Effectively manage existing vendor relationships & help create new ones as needed

Continue to think ahead of measurement curve and advance marketing analytics roadmap development-multi touch attribution, effective media targeting, etc.

Work with internal clients to understand their business problems, map them against possible data sets, develop analyses,, and provide insights back to the business based on those results.

Purpose of the Role:

- Analytics execution lead for end-to end data management, marketing mix modelling and insights generation

- Manage and maintain large data sets to ensure high quality of data for analyses

- Translate complex analyses leveraging large datasets into insights and actions

- Manage results and present back to key business partners at all levels of organization (Director / VP / CMO)

- New Analytics Discovery: track and actively propose new methods and concepts to address key business questions

Skills:

Mandatory Requirements:

- Hands on experience in end-end marketing mix modelling development and implementation

- Strong knowledge of data warehousing and business intelligence concepts

- Former experience in building or working in an end to end analytics team and running the operational aspects of it

- Programming skills in SAS, R, SQL (as needed)

- Exceptional Microsoft Office skills (Excel, PowerPoint, Word) with infographics

- Strong written and verbal communication skills

Strongly Preferred Requirements:

- Experience in an ETL tool, a relational database, and a reporting tool

- Experience in managing large data sets

- Experience in leading a team of analysts to check accuracy and integrity of data in key reports for finance and sales users

- Ability to trouble shoot complex data problems as well as fulfill major and minor enhancement requests in a very short time frame

Location - Bangalore