Manager/Sr Manager - Prepaid Product - U&R

Position Title : Senior Manager - Product Marketing (U&R)

Location : Pune

Introduction about the Business:

A US $40 billion corporation the Aditya Birla Group is in the League of Fortune 500. It is anchored by an extraordinary force of over 136000 employees belonging to 42 different nationalities. The Group operates in 36 countries Australia Austria Bangladesh Brazil Canada China Egypt France Germany Hungary India Indonesia Italy Ivory Coast Japan Korea Laos Luxembourg Malaysia Myanmar Philippines Poland Russia Singapore South Africa Spain Sri Lanka Sweden Switzerland Tanzania Thailand Turkey UAE UK USA and Vietnam.Idea Cellular is an Aditya Birla Group Company & a panIndia integrated GSM operator offering 2G & 3G services & also have its own NLD & ILD operations & ISP license.

With revenue in excess of $4 billion & market share of 16.2%; & subscriber base of over 127.2 million Idea is Indias 3rd largest mobile operator. Idea is No.7 ranked operator in the world by subscribers.Ideas robust panIndia coverage is built on a network of over 114000 2G & 3G cell sites 77000 km of Fiber & 2500 3G fiber POPs which serve as Ideas data network backbone.Idea provides worldclass service delivery through the most extensive network of customer touch points comprising of nearly 4700 exclusive Idea outlets & over 7000 call centre seats.

Idea has received several national & international recognitions for its pathbreaking innovations in mobile telephony products & services. Idea won the prestigious NDTV Business Leadership Award in the Telecom category for its solid consistent performance in 2012. It was the Winner of ET Telecom Awards 2012 in the categories Customer Experience Enhancement Excellence in Marketing & Innovative Products.Idea has been ranked #1 in the Telecom sector in Indias Best Companies to Work for Study 2013 & the Best Place to Work at the Asia Communication Awards 2013.

Job Description:

New Product Launch:

- Design new plans / product for subscribers by liasioning with Finance and Sales

- Associate closely with CRA Team for product testing

- Associate with IN Team for product configuration

- Ensure new product launch through Marketing Communications team

- Managing Segmented Portfolio

- Aligning Business Objective & imbibe in Segmented Strategy

- Increasing Penetration of Segmented promos.

- Driving communication in the market through innovative communication to retailer / subscribers.

- Managing the efficacy level of the programs and understanding the impact at the net increased ARPU

Driving Prepaid Usage Revenues:

- Targeting Budgeted numbers for Revenues, ARPU , MOU’s & rpm usage subscribers .

- Driving Revenue by driving subscriber engagement led by increased STV penetration across rural & urban subscribers

- Driving Zonal level STV primary and tertiary movements

- Driving ARPU augmentation through detailed analysis of RR trends across prepaid revenue stream and taking initiatives to enhance it

- Detailed analysis and action quarterly revenue planning wrt to market / budgets trends taking RMS to the next level

- Understanding the MOU movements driving MOU’s inline with organizations objective to maximize revenue opportunity

Driving Retention:

- Business VLR analysis in depth to understand and create executable plans across regions to increase base

- In-depth analysis for vlr movement across zones , arpu segments & consumer category and initiate proposition to create engagement

- Driving retention of high value customers and increasing the high ARPU base

Qualifications : Post Graduate/MBA from Tier 1 institutes

Experience Level : 6 - 10 Years

Mandatory Skills:

- Good communication & interpersonal skills.

- Must have experience in prepaid U&R.

Reports to : Deputy General Manager