Manager/Sr Manager - Marketing - Telecom

Senior Manager - Marketing

Company : Telecom

Location : Patna

- We are looking for an excellent resource MBA from a Reputed B-School

- Annual CTC is Open & Negotiable for the Right fit

Work Experience : Post MBA must be 4+ Years

Notice Period : 1 Month

I f you have some people whom you can refer / you can share your details with the Preferences mentioned

Job Description :

- Understanding and maximizing revenue from the customer using the customer life cycle based approach.

- Creating varied benefit based products basis customers' behavior for stages varying from Acquisition to Inactivity.

- Products tracked in parallel to maximize efficiency across communication platforms, therefore maximizing product based revenue.

- Identify the revenue enhancement opportunities & design product, which will meet KPIs

- Constant tracking of customer usage behavior post adoption

- Segment wise customer behavior analysis

- Analyzing Competitors strength and weaknesses, thus devising plans & strategizing accordingly

- Managing Revenues and Health across Active/ Potential Inactive and Inactive Customers based on Age on Network and ARPU Potential for Value Extraction

- Conceptualizing and Implementing Products, Programs and designing segmented and targeted campaigns that delivered positive ROI.

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