Manager/Sr Manager - Marketing Communications

SPECIFIC RESPONSIBILITIES

- Serve as principal lead for assigned marketing campaigns and brand awareness activities

- Manage public relations efforts, including the agency relationship, arranging interviews, writing press releases and monitoring coverage

- Find impactful publicity opportunities through speaking roles, sponsorships and memberships

- Recommend creative and cost-effective marketing strategies for inclusion in yearly plan

- Maximize marketing effectiveness and efficiency by gathering and disseminating best practices, procedures and objectives

- Monitor marketing expenses, results, and other important metrics

- Provide writing support for all internal and external communications

- Review and edit promotional materials for marketing effectiveness and adherence to brand guidelines

- Allocate funds and support client development activities where strategy and goals reflect the proper vision and strategic position

- Plan and coordinate corporate social responsibility initiatives, cause-related marketing and other special events

- Supervise agencies, vendors and contractors as needed

- Build collaborative, consultative relationships across the organization