Manager - Social Media - Media/BFSI/Education

RESPONSIBILITIES

- Serve as social media marketing lead for the organization. Act as the point of contact for social media marketing strategy and execution, participating in meetings and managing support teams with positivity, clarity and confidence to seamlessly guide and deliver projects and drive ongoing results.

- Lead social media activations, including but not limited to cross-platform social media advertising, social media trainings, organic content creation and engagement, influencer marketing and analytics reporting.

- Support demand gen activations, including but not limited to creation of coordinated social media campaigns.

- Support SEO and SEM initiatives through optimization of social media strategies.

- Work with internal stakeholders to develop strategic plans, including social media content calendars, trade show/events activations, etc.

- Measure social media, lead gen and marketing results and effectively translate analytics into actionable insights to constantly drive success.

- Support company marketing efforts by contributing thought leadership content, social media advertising campaigns, developing content marketing, drafting award applications, attending related networking and professional development events, etc.

This is an Individual Contributor role.