Manager - Social Media Marketing - Consumer Durable Sector

About the client:

- Company Name: xyzasd

- Industries: BPO / ITES, IT Services & Consulting, Engineering & Construction

- Company Type: Forbes Global 2000

- Funding Stage: Seed Stage

- Headquarter Location: Bangalore

- Nature of Offering: Product & Services

- Founding Year: 2021

- No of Employees: 201-500

Social Media Manager responsibilities include :

- Performing research on current benchmark trends and audience preferences

- Designing and implementing social media strategy to align with business goals

- Setting specific objectives and reporting on ROI

Job brief :

- As a Social media manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company's views creatively.

- Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.

Responsibilities :

- Perform research on current benchmark trends and audience preferences

- Design and implement social media strategy to align with business goals

- Set specific objectives and report on ROI

- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)

- Monitor SEO and web traffic metrics

- Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency

- Communicate with followers, respond to queries in a timely manner and monitor customer reviews

- Oversee social media accounts' design (e.g. Facebook timeline cover, profile pictures and blog layout)

- Suggest and implement new features to develop brand awareness, like promotions and competitions

- Stay up-to-date with current technologies and trends in social media, design tools and applications

Good to have Social Media Manager skills : -

- MBA in Marketing / Journalism / PR

- Proven work experience as a Social media manager

- Hands on experience in content management

- Excellent copywriting skills

- Ability to deliver creative content (text, image and video)

- Solid knowledge of SEO, keyword research and Google Analytics

- Knowledge of online marketing channels

- Familiarity with web design

- Excellent communication skills

- Analytical and multitasking skills

Industry - Consumer Durable / Home Appliances / Electrical Appliances / Lifestyle Brand / Luggage / Electronic equipment