- Hands-on experience developing insights from social listening. Detailed understanding of social analytics across channels. Ability to synthesize data from many sources into actionable insights.
- Highly informed and thoughtful perspectives on social platforms. Ability to adapt brand expression and campaign strategy to relevant social channel experiences and strategy.
- Able to rapidly produce top-quality communications in all media. Develops compelling presentation materials. Writes email worth reading. Communicates clearly and concisely.
- Consistent and strong collaborator who elevates the work of cross-functional teams.
- Provides clear briefings with compelling thought-starters. Able to quickly assess whether creative is on strategy. Provides clear feedback. Helps shape creative expression in social channels.
- Strong awareness of emerging trends and behaviors in social channels. Able to link behaviors to root causes and interpret digital culture to find relevance for the business.
Educational Qualification :
- Bachelors degree and MBA - Marketing (Preferred)
- 4-6 years of experience as an account planner or digital strategist in a premium lifestyle Brand or digital Agency, Preferred retail industry experience
- Strong knowledge of social media and platform capabilities
- Passion for digital marketing and understanding of Marketing Technology
- Strategic and innovative thinking
- Strong analytical capabilities
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