Manager - Social Media - IT

Job Title: Social Media Manager 

Location : Bengaluru

Job Description :

- Establish a comprehensive social media strategy that supports marketing goals (increase visibility, drive traffic, drive revenue).

- Implement and manage social media programs.

- Monitor social media trends, tools and make recommendations for incorporating into the marketing mix.

- Measure the impact of social media on the overall marketing efforts.

- Gather and provide inside upon social media platform analytics data.

- Participate in Product meetings.

- Provide program status report.

- Source pre-defined base data, through subcontractor, for editorial services.

- Raw data filtering, categorization, aggregation, interpretation and description as needed to produce the agreed output formats.

- Facilitate the change process in base data sourcing (e.g. adaptation of media titles, adaptation of sourcing keywords).

- Monitor and report on mentions regarding a predefined corporate communications event.

- Generate summary reports: monthly consolidated report based on individual reports in the period.

- Generate Global Knowledge reputation alerts on potential reputation risks arising from contents of images, videos, Facebook.

- Report on top stories in local platforms; identified top stories in the social media sphere

- Weekly trend analysis: generate charts with volume and source distribution and abstract of top stories of the week.

City: Bengaluru

Exp:(5-7)Yr.

Annual Salary : 8 - 12. 05 lacs INR