Manager - Social Media - Internet/Online

SOCIAL MEDIA :

- The person will be responsible for ensuring the brand's presence and visibility across all social media channels

- Create social media marketing strategy and campaign by creating the content idea, budget planning, and implementation schedules/ calendar.

- Drive social media agency /internal creative team to develop and dissipate content within defined timelines and as per brand guidelines

- Measure performance and engagement metrics for engagement across channels.

- Identify new digital marketing trends and ensure that the brand is in front of the industry developments-For ex-Facebook live, Chatbot, IGTV ideas etc

- Maintain influencer database and work with agencies to create and dissipate relevant influencer content

DIGITAL MEDIA :

- The person will be the point of communication between the digital marketing teams and internal / external creative team for campaign related creatives

- Develop campaign briefs - purpose, objectives, audience, messaging, deliverables, category/product focus etc with inputs from the digital marketing team, and liaise with the creative team to deliver relevant content within the timelines

Company details :

Established in 1962 with humble beginnings, we started life as the ''Industrial & Engineering Apparatus Company Pvt Ltd'' . Even at that time, the company had the lofty vision of being an internationally recognized scientific glass producer. Many things have changed since then - however, our core remains the same - to provide our worldwide customers with solutions that improve their lives. Today, we function under two listed companies - xxx, which consists of our consumer products and life sciences division, and xxx., which manufactures and sells solar glass. xxx enjoys the patronage of millions of customers across India and the globe. In fact, we are proud to say that our products touch our customer's lives in many ways, from school to the home to the workspace.