Manager - Social Media & Influencer Marketing - FMCG

Job Description - Social Media & Influencer Marketing Manager

Roles and Responsibilities

- Design and implement social media strategy to align with business goals

- Perform research on current benchmark trends and audience preferences

- Competitor benchmarking (using tools like unmetric, social bakers etc)

- Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency

- Set specific objectives and report on ROI

- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)

- Create campaign briefs and content briefs for agency

- Oversee & create social media content (copywriting, design)

- Monitor SEO and web traffic metrics (using tools like Google Analytics, Similar Web, Semrush, Moz etc.)

- Create post boost plans with targeting options and placements

- Monitor brand sentiment among customers (using tools like Meltwater, Sprinklr, OneDirect)

- Suggest and implement new features to develop brand awareness, like promotions and competitions

- Stay up-to-date with current technologies and trends in social media, design tools and applications

- Create & manage dedicated online community

- Define the Influencer ecosystem internally and externally at the PAN India level

- Implement standards for Influencer activity, as per the brand brief and marketing objective

- Design end-to-end full-scale influencer campaigns that support marketing initiatives, and brand objectives

- Lead the influencer campaign, collaboration plan and performance metrics

- Initiate, collaborate & groom the influencer community including reaching out to new influencers, activating existing influencers, and build and maintain a strong relationship

- Day to day account management, including the review of influencer trackers, reports, recaps, maintaining database invoices, budget management, etc

- Research, locate, and engage potential influencers across all channels to build a pipeline of talent

- Coordination with internal teams as per the campaign requirements

Qualifications/Skills:

- Social media skills

- Creating and maintaining client relationships

- Managing Processes

- Self-motivated yet customer-focused

- Proficient in marketing research and statistical analysis

Education, Experience, and Licensing Requirements:

- Bachelor's or master's degree in marketing or a related field

- Proven working experience (4-6 years) in digital marketing, particularly within FMCG/CD industry