Manager - Social Media - Hospitality Firm

Role : Social Media Manager

Looking at Social Media Manager for Hospitality venture with an established group company

JD:

- Develop creative and engaging social media strategies

- Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram, Tiktok and YouTube, adapting content to suit different channels

- Create engaging multimedia content (and/or outsource this effectively) across multiple platforms

- Develop, launch and manage new competitions and campaigns that promote your organization and brand

- Form key relationships with influencers across the social media platforms

- Undertake audience research

- Manage and facilitate social media communities by responding to social media posts and developing discussions

- Monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook insights

- Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity

- Analyse competitor activity

- Recommend improvements to increase performance

- Set targets to increase brand awareness and increase customer engagement

- Manage, motivate and coach junior staff such as social media executives or assistants

- Manage a budget for social media activities