Manager - Social Media & Content Marketing - EduTech

As a Social Media and Content Marketing Manager you will

- Manage all social media handles of the Company

- Manage the brand image on social media channels

- Develop and execute a content calendar for Twitter, Instagram, Facebook, YouTube, and Linkedin

- Develop new content for website/app to further the brand message in congruence with the content being developed for social media (for example, landing page content for any social media campaign)

- Identify new partnerships and traffic channel opportunities to grow top-of-the-funnel and work to constantly improve the funnel efficiency

- Develop and maintain relationships with external creative agencies (including ad agencies) for content that is relevant to the business

- Work closely with the CEO's office, business and marketing leaders, product and tech teams, performance marketing team, and others to ensure the company's message

- Regularly track and report to the management about the performance of social media and effectiveness of content

What we are looking for :

- A skilled professional with 3-5 years of experience in social media and content marketing in top internet companies

- Ability to think digital and translate digital ideas into reality and having experience of executing campaigns and developing content for business impact

- In-depth knowledge of the various social media platforms (Facebook, Twitter, Instagram, LinkedIn, and others), and content distribution and placement networks.

- Experience of handling brand-owned channels on all platforms

- Hands-on experience in handling marketing budgets independently and forecasting/reporting results

- Outstanding communication and presentation skills

- Structured thought process and good data orientation; ability to run successful experiments and take decisions based on data.

- Should be able to handle excel and power point documents properly