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20/07 HR
Co-Founder at The Bridge Associates

Views:703 Applications:160 Rec. Actions:Recruiter Actions:142

Manager - Shopper Marketing - FMCD (7-10 yrs)

Mumbai Job Code: 1128498

Shopper Marketing Manager


Our client a leading name in the FMCD industry.

- Manage & translate shopper insights into brand building opportunities for our Modern Trade partners & Retail channel.

- Develop insights to create shopper footprints by each Retail Environment that could help in creating shopper centric BTL plans.

- Conceptualize Retail Environment (Retail, MT) specific POS elements to influence shoppers through their path to purchase.

- Work with stakeholders (Retail & Modern Trade) to deliver excellence in in-store activation.

- Integrate category objectives with brand objectives to drive NPD, Promotion, Range, Merchandising & in-store communication.

- Manage Product launches in Retail and Modern Trade channel

- Work with Marketing/ Sales to ensure delivery of Business Plan against brand/ portfolio objectives. Programs should drive category growth, promote cross-category conversion & be profitable for both business & the customer.

- Candidates with 7-10 years of experience in Brand activation, channel activation specifically for Modern Trade/ Retail channels

- Need someone who has been in the marketing function and not Sales

- MBA in Sales & Marketing, preferably from premium B School

Women-friendly workplace:

Maternity and Paternity Benefits

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