Market and Business Intelligence
- Research market landscape and competitor offerings
- Provide concise and consumable information about changes in the industry, competitors, and customers to stakeholders to help increase market understanding and compete better
- Build and maintain a sustainable intelligence library and framework
- Set go-to-market plans
- Size and segment the market, identifying the best opportunities for PFT offerings
- Define the target organization (audience and individual) with acute pains and requirements that we have an unfair competitive advantage in addressing with our offerings
- Craft and deliver messaging that will convey that advantage and resultant value for the audience
- Lead cross-functional teams in executing the plans
- Collaborate with sales, pre-sales, and services teams to identify and create informational resources in various forms
- Work with marcomm teams on broad-based content for the web, social media, press and other vehicles
- Enable and support sales and channel enablement with tools
- Be the primary champion in demand generation activities
- Work with demand gen teams to run campaigns that promote healthy leads pipeline
- Monitor and support revenue progress and pipeline
- Help shape and convey our messaging and strategy across channels
- Track and course correct the business
- Prepare quarterly as well as annual business reviews and plans
- Investigate results, root causes and opportunities for expansion
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