Manager - Service Marketing - IT

Service Marketing Manager

Job Description:

Key Responsibilities:

- Develop offline marketing strategies: Research, plan, and develop comprehensive offline marketing strategies aligned with the overall marketing objectives and brand positioning.

- Execute offline marketing campaigns: Coordinate and execute various offline marketing campaigns, including print advertising, direct mail, outdoor advertising, events, trade shows, sponsorships, and promotional activities.

- Brand promotion: Ensure consistent brand messaging and positioning across all offline marketing channels to enhance brand awareness and recognition.

- Collaborate with cross-functional teams: Work closely with internal teams, including creative, sales, and product development, to align offline marketing initiatives with overall business goals.

- Budget management: Develop and manage the offline marketing budget, ensuring effective allocation of resources and optimizing return on investment (ROI).

- Measurement and analysis: Monitor and analyze the performance of offline marketing campaigns, generate reports, and provide actionable insights to optimize marketing strategies and tactics.

- Market research: Conduct market research and competitor analysis to identify trends, opportunities, and industry best practices for offline marketing.

- Relationship building: Establish and maintain relationships with external stakeholders, such as media agencies, vendors, event organizers, and industry partners, to maximize marketing opportunities.