Manager - SEO

Job Description

We seek a results-driven and experienced SEO Manager to lead our Search Engine Optimization initiatives. The ideal candidate will possess a deep understanding of SEO strategies, stay abreast of industry trends, and be capable of driving organic traffic growth while optimising website performance.

Key Responsibilities:

SEO Strategy Development:

- Develop and implement comprehensive SEO strategies to enhance organic search visibility and ranking.

- Stay updated on industry trends, and algorithm changes to adjust strategies accordingly.

Keyword Research and Analysis:

- Conduct thorough keyword research to identify opportunities and trends.

- Analyse competitor websites and industry trends to refine keyword targeting.

On-Page and Off-Page Optimization:

- Optimise website content and structure for search engines.

- Execute off-page optimisation strategies, including link-building and content partnerships.

Technical SEO:

- Conduct website audits to identify and address technical SEO issues.

- Collaborate with web development teams to implement SEO best practices.

Content Optimization:

- Collaborate with content creators to ensure SEO-friendly content creation.

- Optimise existing content for relevancy and search performance.

Analytics and Reporting:

- Monitor and analyse website performance using SEO tools and analytics platforms.

- Prepare regular reports on key SEO metrics and provide insights for improvement.

Local SEO:

- Develop and implement strategies to optimise local search visibility.

- Manage local business listings and reviews for enhanced local SEO impact.

Collaboration and Training:

- Collaborate with cross-functional teams to integrate SEO best practices into broader digital strategies.

- Provide training and guidance on SEO principles to internal teams.

Qualifications:

- Proven experience as an SEO Manager or similar role.

- In-depth knowledge of SEO principles, algorithms, and best practices.

- Familiarity with SEO tools (e.g., Google Analytics, SEMrush, Moz).

- Strong analytical and problem-solving skills.

- Excellent communication and project management skills.

- Bachelor's degree in Marketing, Business, or a related field.