Manager/Senior Manager - Social Media - Bank

JOB Description

Designation : Manager/Sr. Manager | Social Media | Kotak Mahindra Bank

Reporting to : AVP

Experience: 5 to 8 years

Grade: M3/M4

Key deliverables:

- To work on the strategy & own execution for social media channels of Kotak Mahindra Bank.

- To help develop and sustain brand value & reputation for Kotak in the digital space.

Responsibilities:

- Track competitor activity on social media, and stay up-to-date with new trends and changes in the social media space

- Manage social media agencies & execution of campaigns on social media platforms (Facebook, Twitter, LinkedIn, and YouTube)

- Identify opportunities & develop strategies for enhancing customer engagement and advocacy for Kotak Bank through social channels.

- Working in conjunction with internal & external stakeholders to enhance digital persona for Kotak Bank

- Responsible for ORM monitoring & deliverables for Kotak Bank & other group companies.

- Managing official Kotak Bank profiles on social networking platforms with strict adherence to brand guidelines