Manager/Senior Manager - Search Engine Optimization - Life Insurance

Our Clients are a well-established Life Insurance Company. They are a joint venture between diversified financial services conglomerate in India and one of the oldest life insurance companies in the world. Headquartered at Mumbai.

Job Role - Manager/Senior Manager-SEO.

Department - Digital Marketing.

Reporting - Lead - Digital Products.

Purpose of the role:

To own SEO strategy and implementation for all the digital platforms through continuous optimization.

Responsibilities:

- To perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities.

- To perform SEO analysis and recommendations in coordination with elements and structure of websites and web pages.

- To execute strategies for content development in coordination with SEO goals - general and keyword specific.

- To managing offsite and onsite optimization projects and reporting on performance.

- To implement link building Content campaigns.

- To Collaborate with Social and Content team to achieve SEO goals.

- To keep pace with SEO, search engine, social media and internet marketing industry trends and developments.

- To Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance with respect to business goals.

Education & Experience:

- Graduate/Post graduate with 4-5 years of experience.

- Experience in working on website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool.

- Experience in working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc).

- Desired: Knowledge of HTML/CSS and website administrations.

Functional competencies:

- Understanding of organizations systems, process & products.

- Strategic orientation.

- SEO management.

- Planning.

- Project management.

- Website management.

- LMS Support.

- Tech Support.

Behavioral competencies:

- Customer centricity.

- Execution Excellence.

- Collaboration.

- Growth through differentiation.