Principal Consultant at Jubilant HR Consultant
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Manager/Senior Manager - Search Engine Optimization - Life Insurance (4-12 yrs)
Our Clients are a well-established Life Insurance Company. They are a joint venture between diversified financial services conglomerate in India and one of the oldest life insurance companies in the world. Headquartered at Mumbai.
Job Role - Manager/Senior Manager-SEO.
Department - Digital Marketing.
Reporting - Lead - Digital Products.
Purpose of the role:
To own SEO strategy and implementation for all the digital platforms through continuous optimization.
- To perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities.
- To perform SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
- To execute strategies for content development in coordination with SEO goals - general and keyword specific.
- To managing offsite and onsite optimization projects and reporting on performance.
- To implement link building Content campaigns.
- To Collaborate with Social and Content team to achieve SEO goals.
- To keep pace with SEO, search engine, social media and internet marketing industry trends and developments.
- To Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance with respect to business goals.
Education & Experience:
- Graduate/Post graduate with 4-5 years of experience.
- Experience in working on website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool.
- Experience in working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc).
- Desired: Knowledge of HTML/CSS and website administrations.
- Understanding of organizations systems, process & products.
- Strategic orientation.
- SEO management.
- Project management.
- Website management.
- LMS Support.
- Tech Support.
- Customer centricity.
- Execution Excellence.
- Growth through differentiation.