Manager/Senior Manager - Research & Strategy - Media Firm

- Background To contribute strategically to content inputs and viewership analysis based on Quantitative & Qualitative research from BARC/YUMI software and other external sources.

Job Description :

- Viewership Analysis: Inputs to Business team: Analysis on break and promos strategies, identify best available data cuts for mailers & trade campaigns and market and channel selection during marketing campaigns

- Inputs to content team for programming strategy

- Provide TAM / BARC based insights on new channel launches and management presentation & reviews

- Measuring impact on viewership on changes in the distribution scenario and report to distribution team on negative changes on the channel

- Primary Research Studies: Quantitative & Qualitative research;

- Identifying and initiating new researches leading to better understating of business. Provide actionable Insights across teams based on research findings.

- Weekly Barc reports

- Monthly/Quarterly/Annual Reports to management

- Adhoc queries from sales/marketing/internal stake holders

- Scheduling promo/aston/secondary elements ids and interaction with operations

Key Interfaces :

- Business Head, Programming Team, Channel Creative Teams, Commercial Team and Marketing Team

Skills and Competencies :

Skills - Ideal candidate should have 5-8 years of experience in Consumer Insights and Marketing Research role

- Sound understanding of research tools & techniques Quantitative, Qualitative, Analytics, Social Innovation methods

- Knowledgeable and has applied learnings from Syndicated Sources

- Strategic thinker with an Independent mindset i.e. to think strategically at project level by understanding how results address overall business issue

- Ability to influence others & impact decision making

- Able to manage multiple priorities and operate autonomously

- Good communication and interpersonal skills

- Exhibits the highest standards of integrity

- Good presentation skills

Competencies - Ability to handle multiple priorities in a deadline-driven environment

- Format & industry knowledge

Reporting Relationship Lead - Research & Strategy