Manager/Senior Manager - Product Planning - Auto

- Market & Competitive Analysis: Piloting primary & secondary analysis to understand the key Indian

- Markets for aiding in long range product plans

- Long Range Planning : Devising 5 year product plans in line with both external & internal

Requirements :

Need Gap Analysis : Understanding market requirement and strategizing product portfolio fit

Market Segmentation : Market segmentation of customer pool to understand exact product

Requirement :

- Product Enhancements: Short term Enhancement strategy (Value creation) of current product,

- Targeting specific customer base to widen the current product reach

- Product & Accessory Pricing: Understanding material cost & building business cases for product Development to price products in the market and ensure optimum revenue for the organization

Responsible for following for assigned Products :

- Feature finalization & Product varianting

- Product pricing & model mix preparation

- Ext. Colour Planning & Variant Naming

- Sales aid development for training

- Product Presentation preparation& product briefing to Marketing &advertisement agency

- Product Life cycle Mgmt.

- Competition tracking

- Participation in Market Research & Clinic