Manager/Senior Manager - Product Marketing - B2B SaaS/FinTech

Our client is a B2B Fintech Unicorn and is looking to ramp up its product marketing team across levels.

The role scope would be to either support an existing growth product or help GTM / Product marketing for new upcoming product launches across payments, lending, credit, loans, saas softwares and many other.

Role Scope :

- Liaise with different sales teams to identify the potential segments or cohorts of the businesses and create and drive the Go-To-Market (GTM) for the product vertical you are aligned to.

- Researching the market, primary players, customers, etc. and building comprehensive value proposition, target customer segments, and GTM playbooks for consumption in product team.

- Conducting business reviews to ensure clients are satisfied with the products and services

- Cross-Selling and Upselling Lending Products to the existing client base

- Tracking key business metrics and build lead generation and customer acquisition strategy for Cash Flow and Working Capital products for industry sectors

- Work across functions including product, sales, customer success, and analytics, to drive product roadmaps, strategy and execution

- Enable and train the Sales, Marketing and Customer Success teams in positioning the products.

- Own and drive creation of collaterals, content, and demos for the product you are aligned to.

Desired Skills and Experience

- Bachelor's degree or equivalent in computer science, engineering or a related field of study. MBA or advanced degree in computer science or engineering preferred.

- 5+ years of work experience in marketing, with at least 3 years of experience in marketing for a B2B SaaS company.

- Exceptional written and verbal communication skills; understanding of the fintech space

- Proven ability to develop creative solutions for ambiguously defined problems

- Track record of rolling out successful large scale marketing campaigns

- Experience in Fintech or Lending is a plus