Manager/Senior Manager - PPC/Digital Marketing - Service Based IT Firm

We are hiring PPC Manager/Sr. Manager/Digital Marketer for a well known Service Based IT Firm.

Location : Gurgoan, New Delhi

Exp : min. 6 years

Salary : upto 16 LPA

Job Description :

Responsibilities :

- Plan, optimize, implement and manage paid search campaigns. Ensure PPC campaigns are up and optimized according to brief and best practice guidelines.

- Develop, implement and optimize paid search & display network campaigns on Google AdWords, Bing Ads, Facebook & LinkedIn.

- Develop near and long-time paid search strategies and campaigns.

- Develop ad copy, ad text and other material required to run Ads.

- Manage medium to large-sized PPC budgets.

- Improve Quality Score, Conversion Rates, CPL, CPA.

- Work with the content team to ensure landing pages are effectively optimized for all PPC campaigns to ensure maximum ROI and conversion is possible.

- Perform keyword research and manage all bid management.

- Keep up to date with the latest industry trends.

- Analyze activity and performance of all paid search campaigns & prepare performance matrix for management to show ROI.

- Work closely with marketing team to meet goals.

Key Skills/Experience :

- 6+ years of working experience on PPC campaigns

- Proven track record in driving successful PPC and paid search campaigns.

- Strong working knowledge of Google Adwords and all paid search platforms.

- Google Adwords / Bing Ads certification preferable.

- Effective communication and reporting skills.

- Strong track record in managing medium to large-sized budgets.

- Strong numerical and analytical skills.

- Good working knowledge of Google Analytics.

- Have an intermediate level of SEO/Digital Marketing knowledge.

- Proficiency in MS Excel, MS Word, MS Powerpoint, Google Sheets & Google Docs.

Surbhi Jain