Manager/Senior Manager - Performance Marketing - Real Estate

Job Opportunity for Manager/Sr. Manager- Performance Marketing

We are hiring for one of the prestigious real estate company. kindly find below the job description for the role.

Digital Marketing Manager

Performance Marketing:

- Primarily responsible for rapidly acquiring new customers through holistic digital marketing campaigns

- Creating and executing a strong performance marketing strategy & execution plan

- Developing and managing digital prospecting and remarketing campaigns

- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC

- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & owned media channels

- Identifying and testing new channels to continue to meet or exceed established critical metrics

- Working closely with the management to share funnel conversion improvement ideas, feedback & present results

- Have a good understanding of the TG & deep understanding of driving PPC, SEO, and Affiliate channels

- Has previously worked with GA and fully understands how to analyse campaigns and digital channels

- Should have an overall business bent of mind and understand the nature of direct versus channel business as in our sector, both rely quite heavily on digital sourcing

- Working with creative & product teams to develop best in class marketing campaigns optimized for conversion, relevance and customer shopping preferences

Required skills:

- 4+ years of experience in performance/ conversion marketing. Preferably in real estate.

- Focus on customer experience and result orientation

- High on collaboration and teamwork

- Understanding of search engine optimization & PPC is a must

- Exhaustively study the consumer behaviour online through online tools and derive marketing strategy to convert the right consumer with a the right communication

- Experience handling an independent budget of ~10-15 Cr.