Manager/Senior Manager - Performance Marketing - FMCG/Retail

- Develop, implement, and manage digital marketing initiatives encompassing SEM, email marketing, social media, paid media, affiliates, and display advertising campaigns.

- Strategize and execute on-page and off-page SEO efforts to enhance organic visibility.

- Monitor, analyze, and report on campaign performance against defined KPIs and ROI goals.

- Optimize campaign performance based on data-driven insights and industry trends.

- Brainstorm innovative growth strategies and conduct experiments to drive continuous improvement.

- Collaborate with cross-functional teams from conceptualization to execution, ensuring seamless campaign delivery.

- Create and optimize landing pages, collaborating internally to enhance user experience.

- Evaluate the end-to-end customer journey and implement conversion rate optimization strategies.

Requirements:

-10-15 years of hands-on experience in digital marketing, with a focus on performance marketing and expertise in managing paid media campaigns.

- Strong analytical skills with proficiency in Google Analytics and similar tools for data interpretation.

- Expertise in SEM, SEO, email marketing, social media advertising, paid media, and other digital marketing channels.

- Proven track record of achieving ROI and KPI targets through optimized campaigns.

- Ability to collaborate effectively with cross-functional teams and drive results.

- Innovative mindset with a penchant for experimentation and continuous improvement.

- Experience in conversion rate optimization and improving the user journey