Manager/Senior Manager - Performance App Marketing - Internet/Online

Designation: Manager/Sr. Manager Performance App Marketing

Location: Mumbai/ Bangalore(Hybrid model)

Experience: min 4years experience

Looking for candidates with Performance Acquisition Marketing experience and has worked on funnel based approach to acquisition

Job Description:

- Plan and Manage performance marketing campaigns on Google & Facebook Ads platform

- Create & optimize paid ads strategy to meet business goals & objectives

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI, ROAS and KPIs)

- Run Instals, Lead Generation, Engagement, In-App Action & Remarketing campaigns from ideation to media planning and optimization

- Funneled approach to planning campaigns and ad creation to meet end goals - TOF, MOF, BOF

- Create and manage SEM Campaigns to drive traffic through branded, competitor, industry and relevant keywords

- Drive app acquisition and engagement efficiencies through campaigns using targeting techniques, innovation, and creative excellence

- Conceptualize ad copies, Identify trends and insights, and optimize spend and performance based on the insights

- Conceptualize creatives for the Ad Campaigns and brief the creative team

- Run A/B tests on campaigns & creatives and measure success of the experiments

- Collaborate with internal teams to create landing pages and set up events and user tracking etc.

- Utilize the strong analytical ability to evaluate end-to-end campaign experience across multiple channels and audience touch points

- Instrument conversion points and optimizes user funnels

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

- Managing budgets and financial for digital marketing initiatives for the organisation

Skills Required:

- Experience in Google Adwords, Facebook & Instagram Ads, SEM & YouTube video campaigns

- Hands-on experience with using Analytics tools

- Strong orientation towards data gathering, problem solving, experimenting, and iterating with the results, to arrive at the right solution

- Customer centric and problem-solving mindset

- Experience in optimizing landing pages and user funnels

- Experience with A/B and multivariate experiments