Manager/Senior Manager - Online Marketing - Healthcare

Salary offered: 10-12LPA

Key Management Areas of Responsibility

- Define requirements, tasks, and resources associated to SEO strategy.

- Manage and execute implementation of SEO strategy.

- Communication to team and management on strategy/project development, timelines, and results.

- Collaborate on strategy and goal definition for success.

- Keep pace with SEO, search engine, social media, and internet marketing industry trends and development.

- Contribution to the company blog and at least one social media community.

Key Functional Areas of Responsibility :

- Develop a strategy for the improvement of organic search ranking and the maximization of ROI

- Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities.

- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.

- Provide recommendations and execute/manage strategies for content development in coordination with SEO goals - general and keyword specific.

- Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers).

- Develop and implement link building campaigns.

- Develop, manage and execute communication/content strategies via social communities in coordination with business goals.

- Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools).

- Monitor and evaluate search results and search performance across the major search channels in order to improve rankings.

- Research and administer social media tools in support of the organization's social media strategy.

- Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies.

- Communication to team and management on project development, timelines, and results.

- Manage a team of content writers, link builders, and social media marketers.

- Watch popular SEO publications and blogs to stay updated on the latest innovations, tools, and techniques.

- Manage and monitor growth by implementing campaign solutions; build campaigns, monitor and optimize for performance and work towards marketing objectives, Taboola/Yahoo Gemini/Outbrain/Revcontent Ads.

- Manage the implementation, tracking, and measurement of integrated digital marketing campaigns within the timelines and budgets.

- Provide creative copy suggestions and graphical ad templates.

Professional Competencies :

- Passion for SEO and overall internet marketing.

- Outstanding ability to think creatively, strategically and identify and resolve problems.

- Ability to foster strong client relationships at various levels.

- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.

- Ability to clearly and effectively articulate thoughts and points.

- High levels of integrity, autonomy, and self-motivation.

- Excellent analytical, organizational, project management and time management skills.

Professional Skills & Qualifications

- 7+ year's experience in Search Engine Optimization (SEO) and Social Media Optimization (SMO).

- Strong understanding of SEO & SMO process.

- Should have experience in running SEM campaigns.

- Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc).

- Experience working with CMS and building/administering content in multiple CMS environments.

- Experience with A/B testing and other testing metrics.

- Knowledge of HTML/CSS and website administration.

- High-level proficiency in MS Excel, PowerPoint, and Word.

- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.