Manager/Senior Manager - Marketing - Unified Communications

Responsibilities

- Works with head of product marketing to develop and co-own marketing plan and deliver against annual plans for UCC products and services.

- Product positioning - develop compelling messaging that differentiates our unified communications solutions in the market and drives sales success

- Product launch - plan the launch of new products and releases and manage the cross-functional implementation of the plan collaborating with product management, sales, and support teams.

- Training and communication - develop and deliver sales training content and materials for internal readiness in preparation for launch; communicate launch updates across the organization

- Sales assets - develop and manage sales tools such as sales presentations, solution briefs, TCO calculators and overall asset repository and disseminate relevant information to sales on regular basis

- Market intelligence - research market requirements and trends, competition and customer insights and share with internal stakeholders for decision-making

- Content generation - develop web content and sales collateral including datasheets, customer case studies and demo videos; create compelling product and market content for demand gen programs

- Thought leadership - support PR and analyst activities including events, trade shows, webinars, media outreach, analyst queries, awards and white papers.

- Manage overall analysis and monitor performance metrics for the specific services on the portfolio including sales win/loss tracking, ACV and revenue targets by segment and region.

Desired Qualifications and Experience

- 10 years of product marketing experience

- Bachelor's in business or marketing, MBA a plus

- Experience with unified communications and cloud services

- Proven success in developing and managing product go-to-market plans

- Experience working directly with senior management, enterprise sales and channel partners

- Strong business acumen plus strong analytical and strategic thinking abilities

- Ability to excel in team-oriented, collaborative and fast paced environment

- Detail and results oriented; skilled at both planning and hands-on execution

- Excellent written and verbal communication skills and presentation skills

- Willingness to travel domestic/international 15-20%