Reporting to : VP Marketing- Strategic partnerships  Launch products and increase LI penetration across segments with Bank partners: Develop and manage campaigns for new/ existing products in addition to segment specific campaigns:  - Engagement tools for RM / WMS/ other seller segments to initiate conversations with HNIs, along with new product launches  - Create a sustainable list of tools, conversation starters, & support seller activisation   - Penetrate new segments with simplified insurance offerings to sellers along with conversation starters.   - Develop Innovative tools to support the campaign along with single pagers, customer gifts, visibility in Branches, e-mailers etc  - Leverage opportunities for LI across the Bank segments thought seller insighting/ Bank campaigns e.g. Tax Planning, NRI campaigns  - Seller insighting with the Banca partners to identify opportunities and corrective measures  - Work with the Banks to support all communication requirement for campaigns  Work with the Bank to Activate various sellers and visibilise the MLIC brand : Build Visibility for the MLIC brand across touch points:   - Ensure visibility for the MLIC brand across Bank touch points  - Visibilise & integrate the brand campaign across seller & Customer segments with the partners   - Evaluate the feasibility of joint campaigns and partner with the Bank to popularise the Max Life Brand  Product :   - Work with the product and distribution teams and develop campaigns to enhance product penetration across seller segments  - Work with the product teams to develop product propositions exclusively for Banca channels   - Position & create adequate buzz for the launch of new products and sales stories across the Banca network   - Create seller confidence building initiatives to help increase activation   - Work with the teams to build innovative opportunities for the new product launches in the online space across Banca partners  Marketing / Brand :   - Work towards achieving the brand consideration scores through sustained customer/ prospect programs with the partners  - Keep in view brand scores for action planning and initiatives across zones/ circles  - Integrate all communication so that it is commensurate with the Brand thought  - Keep in view the Brand guidelines and ensure quality output   - Monitor & Benchmark all communication in the Banca space to identify opportunities  Spends management :   - Program planning and execution within budgets   - Ensure maximum cost efficacy of marketing budgets  - Monitor spends to remain within limits  Compliance with Regulatory and Legal guidelines :   - Use & File of all customer facing marketing collaterals   - Documentation and Management of Customer Facing Communication   - Work with legal and compliance to ensure all communication is approved  - Work with the actuarial teams to ensure compliance for filing requirements  Creative Agency Management :  - Provide timely Briefs to Ad Agencies and Vendors   - Work towards Quality Output and continuous feedback to the creative agencies  - Planning & managing timely delivery of campaigns with the creative agency  Treating Customer Fairly :   - Enable relevant and effective TCF deployment in Axis Bank  - Co-create the annual awareness action plan for the channel and drive identified and pre-agreed initiatives along with the Channel head  - Integrate TCF in the ZVPs 'way of work' & across all relevant touch points with employees

Delhi NCR

Others

Manager/Senior Manager - Marketing Strategic Partnership - BFSI 

Manager/Senior Manager - Marketing Strategic Partnership - BFSI  ,Job Description for Manager/Senior Manager - Marketing Strategic Partnership - BFSI  in Spicyjobs in  Delhi NCR Others for (5-10) years of experience. Apply Now!

Job Description for Manager/Senior Manager - Marketing Strategic Partnership - BFSI  in Spicyjobs in  Delhi NCR Others for (5-10) years of experience. Apply Now!