Manager/Senior Manager - Marketing - Retailer Loyalty & Consumer Service - Paint Industry

The incumbent will be responsible for managing the Retailer loyalty program and Consumer Service and will drive following key work deliverables:

Retailer loyalty program

- Develop and deploy the Retailer loyalty program to drive business growth.

- Managing program initiatives like International and Domestic trips, factory visits to engage the retailers.

- Design and manage other benefits like insurance and season engagements.

- Development of quarterly and yearly communication with retailers.

- Work closely with agencies and vendors to execute projects in a timely and cost-efficient manner.

- Closely monitor and analyze the performance of the program and competition activities.

- Manage the engagement activities with retailers including retailer meets.

Consumer services

- Drive the growth of Painting service business by managing the secondary sales initiatives.

- Take complete ownership of the off-role team in terms of resources, leads and support.

- Provide support in the development of new initiatives under the service.

- Analyze data to identify gaps and drive necessary actions.

Educational Background and Work Experience

Educational & Work Experience :

- Full Time Post Graduate in MBA from a reputed institute with minimum 3+ years of experience in the areas of marketing, sales or business development.

- Demonstrated experience driving initiatives in product, services or loyalty role.