Manager/Senior Manager - Marketing - Media Firm

What is expected from this role?

- Collaborate with senior leadership to develop and own the marketing campaigns calendar to increase awareness and lead generation from relevant personas.

- End-to-end responsibility for conceptualizing, planning, executing, tracking, refining, and reporting on industry-focused integrated marketing campaigns.

- Seamlessly execute integrated marketing campaigns across multiple platforms and channels to reach target personas at the right 'early consideration' timeframe.

- Expand the follower community and influencer outreach on LinkedIn, Twitter, Facebook, etc.

- Influence content team to create high value marketing offers that educate, enlighten, and entertain industry-wise / cross-industry audience.

- Set up campaigns by hosting the offer, landing pages, emails, social media posts, etc.

- Contribute market feedback to improve the end-value of industry relevant content including website pages, blogs, thought leadership whitepapers, industry trends, etc.

- Track and report relevant metrics that measure the effectiveness of the marketing strategy, campaigns, and initiatives, and analyze performance for insights and improvements.

- Groom the LG team to sustain a high level of productivity and quality.

What must be required skills?

- Mandatory 3+ years of team management experience

- Mandatory 5+ years of experience in conceptualizing, planning, and executing integrated marketing for B2B companies, preferably in HR, HCM, HRMS related domains.

- Experience in industries like Manufacturing, BFSI, Consumer, eCommerce, Telecom, etc.

- Managing online / offline marketing activities covering SEO, SEM, SMM, email, events, etc.

- In-depth understanding of platforms like Twitter, LinkedIn, Facebook, YouTube, etc.

- Strong project and stakeholder management skills

- Detail-oriented, organized, self-driven and capable of handling multiple projects.

- Excellent written and verbal, communication, and presentation skills

What tools he/she should have worked on?

- Salesforce, Google Analytics, Task & Project Management Tool, PowerPoint, Excel, Word