Manager/Senior Manager - Marketing - FMCD

We have an urgent role with us for one of the biggest consumer durable group at Gurgaon.

Designation : Mgr/Sr Mgr - Marketing

Profile :

Positioning & Communication for Group Brands / Product categories for meeting top-line/bottom-line/ sales volume/market share and also to create brand visibility.

- Develop & Execute marketing plan & strategy:

a) Understand Business Plan objective and plan activities with regional flavour & territory-wise (need based)

b) Develop & execute marketing plan within budget to support business objective & targets

c) Brand-wise & Product wise focus for keeping regular brand recalls to achieve Business Plan

d) Develop marketing strategies to support sales team and further enhance the sales share of the company.

e) Develop market penetration strategies to increase market share of the company in concurrence with the business plan.

- Develop ATL and BTL communication, region specific events and promotions, leading to growth of consumer franchise and enhancement of brand equity at all customer touch points.

- Increase in Brand saliency across Group Brands through: In depth consumer understanding & need gaps, Brand initiatives, Micro marketing strategies & initiatives to meet specific market requirements and Judicious distribution of budgets

- Manage all media initiatives including creative development to ensure sufficient exposure and reach to the right Target Audience. Media vehicles not limited to Print, TV, Radio, Digital etc.

- Manage all agencies - Creative / Media planning/ interactive / BTL on an on-going basis for smooth operations and value add to client

- Vendor Negotiation, appointment and execution,

- Timely availability of Catalogues / POPs, Product literature.

- To keep track of competitors marketing strategies and develop unique strategies for new product launch

- Design & Innovation management: To ensure brand communication is clear, uniform & innovative as per brand guidelines

Interested candidates share cv with current and expected package.

Ved