Manager/Senior Manager - Marketing - Fleet Services

Manager/ Senior Manager

Key Deliverables :

- Responsibility for the development and ongoing performance of fleet marketing activities with car brands, as well as developing a direct presence in the market in B2C space.

- Development and implementation of fleet customer acquisition, communication and retention strategies.

- Develop campaign and product strategies working cross-functionally with the sales support team and the operation team.

- Analyzing trends, fleet services software application and working in conjunction with the Fleet Services lead.

- Develop and oversee appropriate publicity through effective relations with the media, other community organization and through public speaking.

- Formulate, direct and coordinate marketing activities and policies to promote fleet services, working with advertising and promotion companies.

- Coordinate and participate in promotional activities and trade shows, working with developers, advertisers, and production managers, to market fleet services effectively.

- Identify, develop, and evaluate marketing strategy, based on knowledge of business objectives, market characteristics, and cost and markup factors

- Use sales forecasting and strategic planning to ensure the sale and profitability of fleet services, analyzing business developments and monitoring market trends.

- Initiate market research studies and analyze their findings.

- Conduct economic and commercial surveys to identify potential markets for fleet services countrywide.

Qualifications :

The ideal candidate will demonstrate strength and experience in the following competencies :

Thought Leadership :

- Including strategic thinking, technical skills & knowledge around B2B or B2C customers

- Strong analytical capabilities, and has a proven record of competitive product positioning. This person has a have reputation for aligning innovation goals with business objectives.

Relationship Building :

- Strong cross-functional relationships must be developed and maintained. This person must be able to influence and motivate those around them without direct reporting authority.

Communication :

- Clearly, crisply articulating the issues and make strong business case arguments at the right time

- Listening and presentation skills that work with customers, prospects and cross-functional teams

Results Leadership :

- Exhibit high energy, confidence, competitiveness and focus.

- Demonstrates daily the ability to balance multiple dynamic priorities and produce positive outcomes