Manager/Senior Manager - Marketing - Customer Lifecycle Management - Life Insurance

Location : Head Office, Mumbai

Reporting : Head of Marketing

Job Responsibility 

- The candidate will be part of the marketing team overseeing the campaign management function for renewal, retention, up sell and cross sell. Role involves campaign ideation, execution and effectiveness evaluation.

- Supervising all customer communication and engagement campaigns

- Innovate and come up with ideas for customer engagement

- Supervising and leading the agencies to design effective and relevant communication

- Analysing customer response data improve response metric

- Partner with internal teams to ensure collaboration and consistency in communication designs

- Work closely with customer experience team to drive improvements in customer experience

- Strategize campaigns at organization level using Campaign Management System

Work Exp :

- 1-3 years of experience in BFSI industry

- Good understanding of Direct Marketing, managing campaigns

Qualification : MBAs from a reputed management institute