jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
04/07 HR
Head - Executive Search at Keysite Solutions Executive Search

Views:595 Applications:198 Rec. Actions:Recruiter Actions:0

Manager/Senior Manager - Marketing Communications - Consumer Durable (5-10 yrs)

Gurgaon/Gurugram Job Code: 1120316

Manager / Sr Manager - Marcom

We have an urgent role with one of fortune 500 organization ( Consumer Durable) at Gurgaon.

Role : Mgr/Sr Mgr - Marcom (Individual Contributor Role)

Reporting to : Head Marketing

Expectations : MBA with strong marcom experience, some one who understand Business and can come-out with the marketing strategy and its execution.

Profile :


- The purpose of this role is to convert the business strategy into marketing strategy, and then, execute the marketing strategy to achieve the desired results.

- This role will entail providing inputs and insights on brand, category, market trends and developments to the India leadership team.


Strategy & Planning :

- Ensure brand led-sales driving philosophy. Implement integrated marketing plans and strategies in sync with business plans, annual marketing calendar.

- As part of business strategy, develop local marketing strategy and plan

- Use consumer insights, business and market intelligence to drive consumer centric approach to growing the India business

- Propose, develop and implement marketing plans, recommend initiatives and best practices to support the organization short term and long term business objectives Strategic Inputs:

- Identify brand building areas, consumer touchpoints, bring in industry best practices and innovations in line with the objective of the brand

- From a category perspective provide inputs to India leadership team related to market priorities, market threats/opportunities and execution plans

- Drive checks, monitoring/tracking category, consumer, media trends and provide timely feedback with action plans for effective market planning

Brand :

- All brand related activities - developing strategy, AOP, brand communication, activation. Drive brand campaigns and product launches along with all stakeholders

- Ensure consistent and elevated brand positioning across all consumer touchpoints that help enhance brand image, position and reputation amongst consumers

- Lead content development

- Focus on delivering the global brand strategy in a locally relevant and meaningful way. Ensure adherence to brand guidelines while ensuring local adaptation Execution:

- Ensure delivery of high quality marketing content/material at all touch points

- Ensure optimization of rollout/activation of campaign and other marketing activities for maximum impact

- Follow up, measurement and reporting on execution to senior leadership team

- Partner with HQ marketing teams on global campaigns requiring local activation

Agency Management :

- Draft strong marketing briefs and lead the process of agency briefing, creative development, event management and activation roll out for all campaigns and business objectives

- Participate in agency meetings, ensuring that our investment is maximized. Process and Controls:

- Follow all the set protocols for approval, documentation and budgeting in accordance with audit requirements

- Maintain a close watch on the financial aspects of all campaigns and programs, such as budget, expenditure timelines, ROI

If interested please share your cv


This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights (Read more)
  • Follow-up
    (Read more)
Something suspicious? Report this job posting.