Manager/Senior Manager - Marketing - B2B Segment - Automotive

10 - 20 Years

Chennai

Posted 4 years ago

#Marketing #B2B Marketing #Mfg/Auto Marketing #Brand Management #Public Relations #Campaign Management #Content Management #SEM / SEO

Manager/Senior Manager - Marketing - B2B

Job Purpose :

- To develop and implement a marketing strategy for the region including the Indian subsidiary

- To work closely with the global Marketing Team and implement the Corporate Look & Feel, create a strong consistent branding and PR strategy & drive global campaigns throughout the region.

- Marketing automation and analytics

- Content Management e.g. Typo 3

- Woking in CRM

- Manage & coordinate the PIM implementation (project management)

- Analysis and thorough understanding of the current trend in the market thereby helping in market penetration.

- Identify trends and insights, and optimize spend and performance based on the insights

- Implement a digital strategy (from content creation, engagement, SEO, SEA, Analytics)

- Implement a strong social media presence in the region

- Organising and support trade shows for the region and other innovative campaigns (e.g. road shows)

- Strong presentation skills

- Excellent communication and intercultural skills

- Must have team leading experience

- German Language added advantage