Manager/Senior Manager - Marketing Automation - Financial Firm

Our client, a fast growing financial company is looking to hire a Marketing Automation Expert

Designation - Manager /Sr.Manager

Location - Mumbai

The Marketing Automation Specialist role will assist with the coordination and ongoing support of data collection, driving campaigns, setting up automated workflows

This role will also be responsible for supporting multi-channel

This position will help drive email strategy with the digital head by supporting business strategies through optimization of our data, emails, sms, voice blast and social channels.

Key Responsibilities :

- Support data integrations and relationships within marketing automation tool for personalization and segmentation

- Partner with internal technology groups, creative team and the planning teams as subject matter expert.

- Support discovery efforts, requirements gathering, development and testing of various data driven projects to ensure completion to expectations.

- Manage and execute campaigns (i.e. automated and triggered campaigns).

- Provide optimization recommendations on campaign performance.

- Act as a coordinator and/or trouble-shooter for any production issues with the data.

Skills Required :

- Should have good understanding of Data Management tools

- Project management skills

- Innovative and Curious

- Good team skills

- Process orientation