Manager/Senior Manager - Marketing - Adhesives

Opening with a well known Indian MNC manufacturer.

Job Title- Manager / Sr Manager - Marketing, Adhesives

Function -Marketing

Direct Reporting to- Head - Marketing

Job Location - Delhi/NCR

JOB PURPOSE

Develop and manage the complete lifecycle of respective adhesive portfolio ; lead the planning and deployment of annual marketing plan for the portfolio ; create expansion in new territories and develop new products ; work with sales and other stakeholders to ensure revenue and market share objectives are met, in line with company's overall strategy and goals.

KEY RESPONSIBILITIES

- Managing the current, respective portfolio of adhesives with execution of 4Ps.

- Steer a wide range of Brand Building Activities, including digital, in the adhesive portfolio along with relevant innovations in the space.

- Planning and execution of A&P Spends for the portfolio.

- Full ownership of the portfolio P&L upto Net Contribution.

- Identification of white spaces and development of new products, pricing, packaging, communication and GTM.

- To be a repository of knowledge from a product functionality / application perspective for the respective portfolio.

- Managing and leading cross functional team of Supply Chain, R&D, Production for deployment of various projects on Consumer Promotions, Cost reduction, Packaging innovation etc.

- Influencer Understanding - through regular Carpenter / Contractor contacts for insight generation / feedback and opportunity identification

- Cohesive and collaborative working with Trade Marketing / CRM for development of inputs to drive and deliver on the Sales, Distribution and Market Share objectives.

- Competitive Analysis - Portfolio benchmarking, pricing comparison, Promotions, Trade and Influencer inputs etc.

- Working with the Sales Team and relevant stakeholders for driving topline growth basis Sales Trends / Analysis by geography and SKU mix.

- Dealing with Advertising and Digital agencies for developing Brand communications & Packaging.

- Working up with market research agencies for various research requirements.

- Brief and train the sales team / dealers / contractors on product at sales meetings / carpenter contractor meets.

KEY PERFORMANCE INDICATORS

Measurable Deliverables

- P&L Responsibility - Topline & Net Contribution ( Growth and Market Share )

- New Launch - Reach and Volume Target Vs Achievement

- Effectiveness of Marketing Campaigns - Cost Benefit

QUALIFICATIONS, CERTIFICATIONS AND EXPERIENCE

Minimum Qualifications- MBA Marketing

Specific experience- Should have done 2 / 3 yrs of brand management

Overall experience- 6 - 9 years

Target Companies -Adhesives, Paints, FMCG, Influencer Led Categories like Engine Oils etc.

If interested kindly apply or call at 022-61717710

Piyali
Hector and Streak Consulting Pvt Ltd