Manager/Senior Manager - Marketing

Name of Company - Enlite Research

Job Location - Hybrid ( WFH + Mumbai)

About Enlite Research:

Enlite Research was founded in 2017, by a team of Harvard and IIT Bombay alumni. The company has built the first-of-its-kind AI driven IoT platform 'Sherlock' for resource conservation. Sherlock offers AI driven IoT controls to huge commercial spaces, backed by world-class research experience of the team in the resources conservation space. We use cutting-edge techniques, and multi-domain knowledge of electronics, mechanical HVAC systems and computer science to not only help the client in resource optimization but also efficiently automate it using AI in real-time.

JD :

- Creating Digital Marketing Strategies to optimize online traffic to the companys website

- Taking care of all Digital Marketing Components from SEO, SMM, SEM to content marketing and SEO Copywriting.

- Creating effective SMM strategies to create a brand awareness in different social media channels

- Ensuring better user experience on the companys website including responsive design, engaging content and us

- Evaluating Digital Marketing strategies and success ratio of competitors for creating Digital Marketing plans to overtake them

- Design, build and maintain our social media presence

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Collaborate with agencies and other vendor partners

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

- Create and implement PR strategy with in-house team and external partners.