Manager/Senior Manager - Market Research - Auto/FMCG

The opening is with a leading consumer durable company for their HO in Chennai..

Manager /Sr Manager - Market Research.

Spearheading the market research function and taking forward the charter on customer, competition and category understanding.

Should play a key role in building the organization's understanding on market size, segmentation, customer perceptions, purchase behaviour and media /advertising development & effectiveness for the company's entire product and service range.

Providing actionable business insights and market forecasting using the secondary research methods ( Qualitative and Quantitative) & data analysis techniques.

To provide market/competitive data, information, and analysis to stakeholders to enable them to conduct opportunity assessment, business planning, monitoring growth and supporting field sales teams.

Please mention your current and expected ctc as well..