Manager/Senior Manager - Market Planning - Automobile

Manager/Senior Manager - Market Planning

Roles and Responsibilities:

- In-depth exposure in automotive research and planning

- Expert in communication & brand planning basis the relevant consumer insights and Kia brand guiding principles

- Should be able to help KMI understand the consumers better and deliver better across their value chain

- Expert in Indian Automobile customer segmentation studies and insight mining

- Brand investigation & selection study including competitor brand strengths & loyalty study, as well as brand acceptance & opportunity

- Brand Track- Identify brand position relative to market & competition

- Work closely with Advertising/ Digital team to collaborate consumer insights for product launch and promotion strategies

- Execute effective consumer research methodologies

- Customer segmentation studies - Brand acceptance and awareness studies

- Identifying and executing primary research including focus group interviews, communication testing dipsticks, ethnographies, and other creative methods to identify customer needs

- Monitor industry trends and assess market potential for each product - Identify new trends in technology and its impact on the business

Required Skills:

- Experience in brand communication, strategy , planning and research

- A proven track record of delivering within the desired timelines within a tough environment

- Strategic thinking/ analytical skills

- Strong interpersonal skills

- A high degree of social confidence and presentation skills

- Effective project management skills