Manager/Senior Manager - GTM Strategy - FMCG/Telecom

Title - GTM Manager

Level - Manager/Sr Manager - Marketing & Sales

Experience - 2 to 5 years

Preferred Industry - FMCG/Telecom

Location - Chennai, Tamil Nadu

Educational Qualification: Postgraduate - PGDM/MBA from Tier 1 colleges/Tier 2 colleges

- Knowledge on basic SQL is enough

- Preferring Diversity profiles only

Job Description:

About the role:

- To manage existing customers of TN and build and execute plans to increase ARPU, reduce churn across all business lines

Key responsibilities:

- Right product offering and visibility to all segments of customers

- Plan and deliver programs every month on growth and churn reduction across all business lines

- Consumer insights through telecalling, FGD, direct customer interaction to build growth strategy to increase Reduce churn across all business lines

- Regular analysis to deaverage business performance to derive analytical insights of consumer behavior

- Competition product mapping and competition performance mapping

- Identify opportunities to scale up business and grow Revenue Market Share (RMS) faster than competition

- Cross functional working with Network & Customer Experience teams and build solutions to improve customer experience

- Build growth strategy and work with sales team in execution

- Build growth strategy and work with sales team in execution

Skills Required :

- Urge to continuously challenge status quo and come up with innovative solutions to solve for customer problems

- Analytical aptitude to understand customer behavior crunching large set of data

- Manipulate data using Microsoft Excel to arrive at Analytical insights

- Hands on knowledge of SQL to work with large quantum of consumer data is a must

- Ability to build a story in Microsoft Presentation and present to top management