Manager/Senior Manager - Go To Market - Telecom

Manager / Sr.Manager GTM-Go To Market

Role: Lead - GTM Mass Retail

Grade : Manager / Sr. Manager

Base Location: Chennai (Tamil Nadu)

Qualification - PGDM/MBA from Tier 1 colleges/Tier 2 colleges

Work Experience :

- Minimum 2 years of experience in Telecom Sales/Marketing

- Knowledge on basic SQL is enough

Purpose of the Job:

- To manage existing customers build and execute plans to increase ARPU, reduce churn across all business lines of Prepaid, Postpaid, Broadband, DTH and payments Bank

Key Deliverables:

- Right product offering and visibility to all segments of Airtel prepaid customers

- Plan and deliver programs every month on ARPU growth and churn reduction across all business lines

- Consumer insights through tele calling, FGD, direct customer interaction to build growth strategy to increase ARPU/Reduce churn across all business lines

- Regular analysis to deaverage business performance to derive analytical insights of consumer behavior

- Competition product mapping and competition performance mapping

- Identify opportunities to scale up business and grow Revenue Market Share (RMS) faster than competition

- Cross functional working with Network & Customer Experience teams and build solutions to improve customer experience

- Build growth strategy for DTH and work with sales team in execution

- Build growth strategy for Airtel payments bank and work with sales team in execution

Skills Required

- Urge to continuously challenge status quo and come up with innovative solutions to solve for customer problems

- Analytical aptitude to understand customer behavior crunching large set of data

- Manipulate data using Microsoft Excel to arrive at Analytical insights

- Hands on knowledge of SQL to work with large quantum of consumer data is a must

- Ability to build a story in Microsoft Presentation and present to top management