Manager/Senior Manager - eTrade Marketing - FMCG/Consumer Durable

1. As a Web-shop Manager you are responsible for :

- Short- and long-term strategy execution and management of the company's Shop

- Optimize the daily sales (consumers and b2b) and realize the budgets, planning and targets

- Optimizing and expanding the online marketing activities based on analysis and business opportunities

- Maximizing site traffic and conversion

- Be the one point of contact for internal (sales, marketing, digital and IT) and external stakeholders (search-, affiliate- and marketing agencies)

2. As an E-Trade SPOC you are responsible for :

- Leading all global e-comm projects like Content Syndication, LEADS etc. in India

- Ensure usage of OLE tool to improve in-stock and PDPs

- All CRM related activities

- Ensuring all content/stocks/listings related data is reviewed and published, and all gaps are met periodically

- Lead new launches and activate focus SAGs

3. As Campaign manager for all leading platforms you are responsible for :

- Formalizing and track SAG wise spends on Digital Campaigns on platforms

- Ensure PFP and JBP related terms are set and reviewed

- Conceptualizing. executing activation campaigns via a proper Digital Campaign calendar

- Tracking, reporting data and optimizing the spends delivering ROI benchmarks

4. Responsible for analytics for the Ecommerce channel you are responsible for

- MIS on all sellout and stock data in relevant formats

- Devise programs basis analytics around In-stock, Share gain, category creation etc.

Key KPIs :

- Ecommerce Channel Revenue (sell-out and sell-in) - Basis AOP

- E-Store revenue, growth, traffic and subscriptions

- Channel Market Share Growth Sub-Category wise

- Assortment (OLE tool) - In-stock improvement

- SoV (vs competition)

- Content and Listings - Basis OLE ASSET Score

- ROI on Digital Campaigns

- Successful implementation of initiatives such a LEADS, CRM etc.

To succeed in this role, you should have the following skills and experience :

- 6-8 years of overall work experience

- MBA degree in Sales and Marketing, Advertising, Economics or a related discipline

- Should have the experience of handling Digital Marketing and exposure to E-commerce channel as well as in-platform marketing in other organizations

- Good interpersonal skills and high task orientation

- Ability to work with cross functional teams - ability to influence in absence of reporting relationship

- Strong leadership skills, flexible team player

- Excellent presentation and communications skills, both written and verbal

Technical/Functional Competencies :

- Account JBP - Revenue Target sell-in, sell out, Market share objectives

- Assortment and NPI planning - NPI listing and build-up of Reviews & Ratings in line with category objectives

- In-stock improvement

- Own Promotion/ Activation calendar in sync with Platform's Marketing and event plans

- Improve Net Promotor Score for the company

- Exposure to working with Amazon Marketing Services team and Flipkart Brand Ad team