Manager/Senior Manager - Digital Performance Marketing - Internet/Online

Min 5 years of experience in performance marketing

Preferred - Strong data management skills (SQL)

- Knowledge of the digital and mobile app landscape across India

- Responsible for rapidly acquiring and retaining new customers through an aggressive and entrepreneurial approach of constantly testing, measuring and iterating.

- Managing and optimizing new acquisition and retention campaigns across all channels including paid Social, Search, Display, Mobile and Email.

- Prioritizing initiatives leading to the greatest returns for spends

- Working with creative, product and merchandising teams to develop best in class marketing campaigns optimized for conversion, relevance and customer shopping preferences

- Analyze and prepare performance reports and strategy updates for internal stakeholders

- You must own the ins and outs of campaign strategy, planning, management, and measurement.

- A/B test landing pages, messaging and multiple user experiences

- Setup best-in-class processes for the performance marketing team.

- Deep familiarity with marketing CPA, CPC, CPM, ARPU and LTV.